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As Event Manager for TAPPI, I successfully executed intimate formal dinners for our Board of Directors, classroom training events and symposia, multi-track, multi-day conferences, and a 130,000 square foot trade show with over 300 exhibitors and 6,000+ attendees. Having managed tradeshows, I am extremely aware of how companies can maximize their opportunities at each and every trade show event. I worked with many of my exhibitors to help them determine their budgets, goals, and ultimately ROI of exhibiting and sponsoring each of our events. I know the back-end challenges and solutions in pre-event planning, booth design, logistics, shipping, registration, housing, travel, and lead processing. Having lived “behind the curtain,” I am well aware of the tricks of the trade and how to navigate through event management companies and trade show vendors to deliver a high quality product on-time, on-budget, and in line with marketing and stakeholder goals.

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