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Product Executive with 3 years experience in PTC industry. Objective: To excel in the field of marketing in a learning environment that encourages professional enhancement and strives towards growth by contributing to the organization’s goals.

Responsilbilities: Managing recipe categories of shan food industries including biryani range, barbecue range, chicken range and sachet range from strategic planning to tactical activities. / develop and execute corporate brand and marketing communications to increase customer acquisition, including atl advertising, media buying and sales collateral (brochures, testimonial packets, and trade show exhibits). analyze market research to recommend sales and marketing tools. / creating synergies with sales, quality control, marketing, production and supply chain departments to define, develop and market the product. / maintain understanding of key market drivers, issues and players in assigned markets. / translate market needs into clearly defined product requirements. work on testing and modifications in a timely fashion until roll out was achieved. / provide regular and detailed communications of product variants and market status. / evaluate competitive market offerings and deliver on differentiation and analysis studies, positioning and communications. / manage creative team/outside agencies in concept generation, designs, copy writing and artworks of all electronic, print and other mediums creative. / design atl and btl activities for the assigned categories in order to accomplish the objectives. / establish yearly sales target with the sales department..

Mba degree. Coursework: Brand management, advertising, consumer behavior, services marketing, marketing management, strategic management & new product development.

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