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Assistant Manager Marketing with 7 years experience in Marketing industry. Responsilbilities: O market research studies and analysis for product development (current route expansion, new route development and evaluating cargo and passenger potential) and developing marketing strategies. / o market research and developing marketing plans for potential new stations and current stations on pia’s network. / o formulated sales strategies for stations on pia network, keeping individual market mechanics in line with corporate goals. / o coordinating with various internal departments for marketing initiatives and campaigns to support the stations in there marketing and sales requirements. / o planning and implementing co-branding partnership and joint promotional activities with other organizations for better market penetration and market coverage / o ensuring successful execution of the brand marketing plans and formulating cohesive advertising campaigns for existing pia stations and new products and services launched by pia including frequent flyer program award +plus / o preparing qtr, half yearly, yearly reports on sales performance, market analysis, competitive activities and market trends. / o setting yearly and, half yearly passenger revenue targets for all the stations. / o passenger and cargo forecasting for all the regions and stations of pia operates / o successfully implemented the sms, kiosk and e-solution services introduced by pia for its online booking/reservation, online inquiry and sales services. enhancing pia portfolio of e-solutions offered to its customers / o currently working on “revenue management system” as analyst network optimization. to optimize revenue & enhance passenger service, to analyze markets to serve, schedule optimization/management, re-evaluation & streamlining of various reservations, inventory control & schedule procedures, using decision support system “airflite”. / major professional accomplishments at pia: / o developed a comprehensive marketing plan for the stations in the network. / o planned and successfully im.

Mict , Masters Information And Comminication Technology - Ecommerce degree. Coursework: Masters in information & communication technology (university of wollongong australia jul 2000-jul 2001) / e-business

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