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Trade Marketing Officer with 8 years experience in Sales and Marketing industry. Objective: Having Fourteen Years’ experience in Promotion/Sales/Marketing with Pakistan Tobacco Company.
Having immense experience of Brand Launches and Re-launches such as
Gold Flake Supreme, Wills International, Gold Flake relaunch and Embassy King Test Launch with Pakistan Tobacco Company.
Have an International Exposure of Bangla Desh sent by Pakistan Tobacco Company.
Have an exposure to look after the area in the absence of Area Manager in Jhang Area in Pakista

Responsilbilities: Target achievement of 60 millions sticks (rs. 75 milllion) / month,through assigned distribution in lahore, handling team of 36 peoples (7 sales promoters, 3 field sales officers, 26 salesman). / manage distribution / resource management / administration / manage distributors in terms of their sales, financial investment, human resource management, vehicles, coverage and frequency, width and depth, profitability / overheads, trade relations, claim settlement, distributor’s involvement, market knowledge and development, evaluate distributors performance and recommendation of new appointments and terminations. / ensuring business growth / market share development in urban and rural areas. / execute cycle promotions and evaluate results, identification of opportunities for coverage and growth, identification of week areas, preparation of plans for improvement, ensure support and implement, recommend subsidies for distributors if required recommend margins and incentive plans, take/recommend appropriate actions. / developing and executing btl promotions for area and strategically located outlets. / effective and efficient utilization of annual trade marketing promotion budget (rs 2 to 5 million) for area specific promotions. / planning, forecasting, and to deliver business results that contribute to the prime objective of value/volume share leadership. / successfully executed following various btl consumer promotions in some areas. / gold leaf “voyage of discovery” & “spirit of enterprise” national consumer promotions. / gold flake “jeet ka maza” at area level. / embassy kings “loot mela” regional consumer promotion..

Human Resource Management degree. Coursework: Human resource management (45 credit hours)


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