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Job Description:

The Director of Sales Effectiveness Trainer is responsible for supporting the Ad Sales department in hitting short and long term revenue objectives. The position will support Sales Offices/Field locations in NY, Detroit, Chicago, LA, Atlanta and the new Inside Sales Organization.  In order to accomplish this goal, the Manager of SFE will engage all relevant internal and external resources and services to provide the sales force with the tools and guidance needed to hit objectives.  The position will be based in Atlanta and reports directly to the Sr. Director, Talent and Organizational Development.  The Manager of Sales Effectiveness is a key resource for the Ad Sales Team and is accountable for ensuring the highest level of customer service.

Specific Responsibilities

  • Works to ensure highest level of Sales Associate, Account Manager and Sales Manager training & development including:
  • New Hire Onboarding
  • Product Knowledge
  • Sales Process
  • Professional Selling Skills
  • Presentation Skills
  • Leadership Development (Strategy, Coaching, Execution, etc.)
  • Internal systems; Dealmaker, Solbright, PeopleSoft, SalesForce
  • Partners with key stakeholders in Ad Sales to conduct training needs analysis and performance gap analysis to identify strategic learning path
  • Identifies and maintains digital learning environments for access at all locations
  • Utilizes progressive learning techniques such as podcasts, just in time training, collaboration sites, and open document software
  • Clearly defines and tracks roles and responsibilities for Sales Associates, Account Managers and Sales Directors
  • Assists with the evaluation, tracking and development of leaders and sellers utilizing a clearly defined model of behaviors/outputs
  • Integrates key models into existing systems to operationalize training
  • Work with subject matter experts to develop learning initiatives. Program development would include designing/ building training modules, progressive learning environments, and on-the-job training opportunities
  • Manages in conjunction with the leadership the preparation, implementation and continuous follow-up for all sales conferences
  • Responsible for clarifying and tracking career development opportunities, and guiding learning initiatives, development opportunities and stretch experiences to prepare employees for the next level within the Sales organization or TWC
  • Benchmark competitors' training programs; researches best practices in sales learning and development
  • Manages vendor relationships; including contracting, design, delivery and evaluation.
  • Designs and assists with or conducts orientation sessions and arranges on-the-job training for new hires
  • Ensures managers know how to coach and train their employees. Teaches managers to develop leaders
  • Develop metrics for evaluating learning and development initiatives
  • Prioritize projects in order to deliver programs that elevate extraordinary customer care results among the customer facing population


  • Learning and Development experience (7+ years), outside and inside sales training experience (3 years +) preferred
  • Superior writing, oral presentation
  • Proficiency in applying training and development theories (adult learning theories) and techniques
  • Knowledge of training interventions, ability to apply interventions appropriately
  • Proficiency in developing web-based, computer-based training and digital learning
  • Experience with Microsoft Office
  • Full sales cycle experience (from prospecting through account maintenance) preferred
  • Consultative Sales experience preferred

Skills Requirements:

  • Proficient in developing client proposals/presentations
  • Ability & flexibility to review own progress and adapt to changing objectives of the market
  • Excellent communication skills including being articulate in all environments
  • Problem solver and able to translate customer needs into solutions
  • Must possess the following core characteristics:  professional demeanor, team player & personal/professional integrity, results oriented


  • Bachelor's Degree required, Masters degree preferred

Important Success Factors:

  • Self-motivated and goal-oriented person with a drive to succeed and accomplish the mission
  • Active communicator in hearing the needs of internal and external customers and responsive in satisfying those needs with solutions
  • Holds themselves and others accountable for results
  • Can troubleshoot with an eye toward anticipating, identifying and forming solutions to problems
  • A flexible mindset that thrives in and enjoys the challenges of rapid change and ambiguity
  • Possesses a "can do" attitude; goal and deadline oriented
  • Confident team player with strong interpersonal skills who can work across multiple functions to achieve goals
  • Able to present ideas and generate enthusiasm and support around them
  • Ability to travel up to 40% of the time
Job Category:

Advertising and Media

Career Level:

Student (Undergraduate)

Job Type:

Full Time/Permanent