A competent professional possessing approx 6 Years experience as a Web Analytics & Social Media Platform Manager for a leading telecom company and SEO SEM Specialist (Websites & WebPages) with great efficiency and productivity.
I am currently working with iGate Patni, Mumbai as a Sr. Software Engineer. I have completed Master of Computer Application from Computer Science and Information Technology, Rohilkhand University, Bareilly.
β’ Generating Interactive Dashboards & Reports using WebTrends Analytics 9 (On-demand) and Google Analytics which gives a rapid understanding of business performance by tracking the critical business data in an easy to understand manner.
β’ Determining goals and KPIs of campaigns and digital assets.
β’ Supporting the analytical needs of business unit by using click stream tools like WebTrends, Google analytics to analyze web traffic.
β’ Automation of various Business level and Executive level reports by importing external data (WebTrends Database - SQL Server) in MS Excel format with the help of βODBC WebTrends driverβ, βMS Queryβ and Excel Macros.
β’ Presenting and Designing data Using excel and dynamic Charts such as combo boxes sliders in dashboards.
β’ Managing and creating Facebook accounts, pages and groups region wise as well as product wise across the globe.
β’ Providing Social Analytics and Sentiment Analytics Dashboard to track their social media campaigns and its performance.
Monitoring a team of WebTrends Resources and providing training sessions. I am engaged in some Patni internal projects which deal Yahoo Web Analytics and Google Analytics.
Keyword Research: Researching the best keywords using tool as Word Tracker, Keyword Discovery, Google Adwords Keyword Tool (sktool) etc., with less competition and high search volume for high Search Ranking of website.
Keyword Analysis: WebTrends and Google Analytics for better results, from where visitors are coming to our site and why they are going back (bounce rate) and how we can stay them at our site.
On-Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
Off Page Optimization : Directory Submission, Article submission, Blogs Creation and Submission, Forum Submission, Link Exchange, Posting on all the Social Media networking Sites, Classified Ad Posting, Creating Sitemaps and submission in Google Webmaster Central Tool.