Accomplished, out-of-the-box thinking marketing professional with broad B2B, B2C, and global marketing experience, who has been known to increase campaign profits by as much as 800% during the worst economic times since the 1930s, negotiate 80% cost reductions on key lists and other costs, and develop creative tests that beat profitable controls by 50%. Achieves results through superior strategic planning, direct and Internet marketing campaign planning and analysis, lead generation, e-commerce, web analytics, creative development, database management, marketing and business analysis, public relations, competitive intelligence, advertising planning, sales promotion, branding, and sales and business development with the ability to negotiate the lowest possible costs, and provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Entrepreneurial self-starter who gets things done on time and often below budget with solid multitasking, interpersonal, mentoring, analytical, negotiating, writing, and influencing skills. Experienced marketing to the library, school, corporate, small business, medical, scientific, engineering, financial, education, industrial, executive, high net worth, and various niche markets. Former Series 7 registered rep with tremendous knowledge about the investment universe.