Short Bio:
Current serves as the chief business leader on emerging media trends and marketing effectiveness research within the Publisher Group at Dynamic Logic. Experienced at identifying, developing, and executing marketing intelligence that has grown client and company revenue. Kent currently focuses on helping leading brands in media and emerging technologies develop measurement frameworks based on new marketing opportunities in the space.
Prior to joining Dynamic Logic, Kent helped build TV ad effectiveness research company, Nielsen IAG, driving the company to profitability as its first Director of Data Production.
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