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John Loken is a digital entertainment marketing and sales leader who has delivered breakthrough brand development, product marketing, and customer acquisition strategies for Time-Warner, Live Nation, Universal Music Group (formerly PolyGram International), and The William Morris Endeavor Agency, as well as a handful of privately-funded media and ecommerce start-ups. He has launched global record releases and concert tours for Madonna, Prince, REM, Shakira, Mariah Carey, The Red Hot Chili Peppers, Stevie Wonder and many others. A recognized thought leader and blogger on value migration in the digital era, he is an in-demand panelist and presenter at conferences such as Digital Hollywood. A conservatory-trained musician and composer, Mr. Loken earned his MBA at UCLA’s Anderson School of Management.

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