Assistant Brand Manager with 1 year experience in Sales and Marketing industry. Responsilbilities: β’ strategic product planning. build and develop strategic market plan for existing calling card brand, extend product line (brand extension), in-depth competitor analysis, forecast sales (long term & short term), tows (threats, opportunities, weaknesses, strengths) analysis, strategic plan for predicted market share based on past sales trend and future market growth / β’ pricing strategy. develop strategy for pricing keeping in view the competitor pricing, promotion scheme and financial impact on the brand contribution in coordination with manager finance / β’ marketing budget. recommend marketing expenditures for the new financial year in coordination with the head of marketing covering both atl and btl expenditures. responsible for marketing expenditure of rs. 350 million during past two fiscal year / β’ market research. conduct in-house market research both quantitative and qualitative for market share analysis, retail audit, competitor analysis & positioning, consumer behavior analysis through close / open ended questionnaires and 1 to 1 interviews (random sampling). currently callmate cards enjoy 42% market share in domestic calling card market / β’ brand activation & trade management. develop brand activation campaign (product launching) and execute trade activities using strategic btl mix. development and distribution of pos material (poster, stickers, banners, buntings, pylons) and giveaways / β’ sales / distribution analysis. analyze fortnightly retail audit report to monitor sales trend and availability of stocks at sales point. identify new channels of distribution for further market penetration in various geographic locations / β’ media planning. prepare best possible media mix concentrating more on atl media i.e. television and newspaper advertisement in coordination with media manager / β’ customer services evaluation. monitor existing customer services through mis reports. identify areas of improvement in calling card products (domestic and intβl) and short comings in existing customer services. use customers feedback as an input in product research.
Mphil degree. Coursework: Ms (management sciences)