Assistant Brand Manager with 4 years experience in Marketing industry. Objective: To acquire a management and consultancy position in the field of Marketing that enables me to Utilize all my capabilities to their best.


Responsilbilities:  allied bank of pakistan (currently working) / established in lahore in 1942 before independence, allied bank limited is one of the largest banks in pakistan with more than 700 branches located in over 300 cities and towns. the bank has the largest data communication network with all its branches offering real-time online banking. the bank offers a full range of retail, commercial and corporate banking services with a focus on service delivery through technology. / job responsibilities: / /  plan and execute launch plans for upcoming consumer banking products /  prepare and execute marketing plans for new products /  evaluate creative concepts for launch /  prepare media plans for these new products /  responsible for building the corporate brand ‘allied bank’ /  develop and execute atl campaign /  prepare branding guidelines /  coordinating with other departments for their marketing strategies /  responsible for organizing marketing events /  develop and execute marketing plan with respect to advertising and promotion /  work actively with the agency for branding the event /  coordinate with regulatory bodies for organizing the events /  branding /  branch branding initiative and become successful in showing model branch to abl management /  sponsorships handling and branding to maintain image (golf tournament, polo, art exhibition etc) /  event management (all over pakistan) /  corporate signage design and feature coordination /  cut letter signage display selection /  dealing with agency on the over all public notices of the bank /  consumer branches selection /  vendor dealing for advertising/publicity purpose /  planning and implementation for outdoor advertising (hoarding, led screens, mobile backlit etc) / achievements /  cut letter signage design selection by management /  branding ideas selection by management.

Mba degree. Coursework: Consumer behavior, strategic marketing, international marketing, brand management, consumer behavior

Ms Office, Leardship Skill