Assistant Brand Manager with 4 years experience in Marketing industry. Objective: To acquire a management and consultancy position in the field of Marketing that enables me to Utilize all my capabilities to their best.
Responsilbilities: Ã¯Â‚Â§ allied bank of pakistan (currently working) / established in lahore in 1942 before independence, allied bank limited is one of the largest banks in pakistan with more than 700 branches located in over 300 cities and towns. the bank has the largest data communication network with all its branches offering real-time online banking. the bank offers a full range of retail, commercial and corporate banking services with a focus on service delivery through technology. / job responsibilities: / / Ã¯ÂƒÂº plan and execute launch plans for upcoming consumer banking products / Ã¯ÂƒÂº prepare and execute marketing plans for new products / Ã¯ÂƒÂº evaluate creative concepts for launch / Ã¯ÂƒÂº prepare media plans for these new products / Ã¯ÂƒÂº responsible for building the corporate brand Ã¢Â€Â˜allied bankÃ¢Â€Â™ / Ã¯ÂƒÂº develop and execute atl campaign / Ã¯ÂƒÂº prepare branding guidelines / Ã¯ÂƒÂº coordinating with other departments for their marketing strategies / Ã¯ÂƒÂº responsible for organizing marketing events / Ã¯ÂƒÂº develop and execute marketing plan with respect to advertising and promotion / Ã¯ÂƒÂº work actively with the agency for branding the event / Ã¯ÂƒÂº coordinate with regulatory bodies for organizing the events / Ã¯ÂƒÂº branding / Ã¯ÂƒÂº branch branding initiative and become successful in showing model branch to abl management / Ã¯ÂƒÂº sponsorships handling and branding to maintain image (golf tournament, polo, art exhibition etc) / Ã¯ÂƒÂº event management (all over pakistan) / Ã¯ÂƒÂº corporate signage design and feature coordination / Ã¯ÂƒÂº cut letter signage display selection / Ã¯ÂƒÂº dealing with agency on the over all public notices of the bank / Ã¯ÂƒÂº consumer branches selection / Ã¯ÂƒÂº vendor dealing for advertising/publicity purpose / Ã¯ÂƒÂº planning and implementation for outdoor advertising (hoarding, led screens, mobile backlit etc) / achievements / Ã¯ÂƒÂº cut letter signage design selection by management / Ã¯ÂƒÂº branding ideas selection by management.
Mba degree. Coursework: Consumer behavior, strategic marketing, international marketing, brand management, consumer behavior