Senior Account Executive with 5 years experience in Marketing industry. Objective:
To be a part of a professional team where I can implement my talent and skills to the utmost, benefiting the company and in return gaining potential for career development
Responsilbilities: Ã¢Â€Â¢ provide necessary steps for preparing media & marketing strategies and imc strategy to the client / Ã¢Â€Â¢ resolving and managing clientÃ¢Â€Â™s day to day issues and other matters / Ã¢Â€Â¢ building strong relationship and interaction with the client and media representatives / Ã¢Â€Â¢ always maintaining a conduit between the client services, creative and designing departments to provide desired quality work to the client / Ã¢Â€Â¢ provide proper management for making schedules as well as production of marketing materials / Ã¢Â€Â¢ responsibilities to perform as protocol manager in case of a mega musical / entertainment shows organized by the company / Ã¢Â€Â¢ supply necessary marketing information to the client and other marketing personnel.
Ma Advertising And Marketing degree. Coursework: (three distinctions in marketing strategy, sales promotion & sponsorship and media policy) / subjects & project studied: / marketing communications: british airways / created an integrated marketing campaign for ba with tv and print ads. i created tv ad concepts as well as print ads. the aim was to increase the market share and register new customers. / sales promotion & sponsorship: pepsi (britney spears) / understood the relationship between pepsi and britney spears in terms of brand image created when used for promotion and sponsorship. / consumer behaviour: gambling in uk / understood the gambling behaviours as why consumers indulge themselves into gambling and then why they keep on doing it. a market research was carried out. / direct marketing: young person railcard (yprc) / created a database strategy, marketing strategy and advertising strategy in order to retain customers, increase / market share and also recruit new customers.