Senior Media Buyer

Overview

Injekt is looking for a Senior Media Buyer in charge of Ad Networks & Media Buys. The role will be responsible for researching new Ad Networks & Media Buy channels, closing deals with the channels, setting up campaigns and optimizing the campaigns that work.

Responsibilities

• Research, organize and find new Ad Networks, RTB Platforms and Media Buy placements
• Negotiate and close deals with current database of ad networks and media buy targets
• Set up and launch campaigns to test each new channel (ad networks & media buys)
• Optimize the ad networks or direct media buys that work the best (through new targeting, placements or other implementations, etc.)
• Oversee and improve systems for our user acquisition process
• Optimize and test new ad creatives and landing pages

Desired Qualifications

• 3-5 years of experience acquiring users through display ad networks and direct media buys (experience/focus in direct response acquisition)
• Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats
• Experience in testing and optimizing display ad creatives
• Experience with optimizing landing pages for conversions
• Experience in the industry is a plus (Desktop Application Download space)
• HTML, CSS and an understanding of web technologies (JavaScript a plus)
• Bachelor's degree (preferably in business, marketing, or a related field)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills