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Job Description:

 

Mediasmith Search Specialist

 

Mediasmith is a globally-recognized digital advertising media agency, with expertise in targeted media planning, execution and measurement

We work directly with clients or in partnership with creative agencies and media to architect communication distribution strategies that:

Drive high-value customers to interact with our client’s products and services

Integrate web display with emerging media technologies, social media and search

Cohesively tie-in targeted traditional media

Maximize each of our client's advertising investment for over 20 years

We are looking for a smart analyst with search engine marketing experience in the major search engines. You probably spent the last year or two working on a search account and are looking to take your search, marketing, and analytical skills to the next level.

 

You know the difference between broad, phrase, exact, and negatively matched keywords.  After a long day of optimizing keywords and bids you enjoy the satisfaction of seeing a higher CTR and ROI. You are a wizard at Excel: Pivot Tables, Formulas, and Filters are your bread and butter. Where others see endless sheets of data you see opportunities for optimization and new keyword portfolios.  You enjoy testing new ad variations to see which one will get the best response. You will take whatever keyword tool you can get your hand on if it can show you new opportunities to test and profit.

 

Big picture, you love search but you want to learn more about analytics and how search fits into the full media picture.  You will be working with our clients, our internal media team and the Search Engines to develop and implement strategic and tactical search marketing programs.

 

               Your Essential Duties Are To:

Help develop client search strategies

Assist in managing technology vendors

Assist in managing relationships with search engines

Be our point of contact for client team

Develop keyword lists, vendor allocations, budget levels

Analyze and report on campaign performance

Optimize search campaigns

Focus on client KPI’s and Metrics

Assist in developing strategy and recommendations for new business

 

        Qualifications You Need to Bring Are:

Experience working with Google AdWords

Strong Excel skills

BS/BA degree

2-4 years’ experience in SEM, PPC or exchange based display buying at an agency, technology firm or company engaged in digital marketing/media

Excellent analytical skills, including the ability to analyze data, draw conclusions and develop recommendations

Excellent verbal and written communication skills

A work style that is detail-oriented, organized and shows the ability to prioritize projects, trouble-shoot, multi-task and meet deadlines

A Team-player personality with a positive attitude and a flexible work style

 

It is a Big Plus if you have experience in:

Site side analytics: Omniture, Google Analytics etc.

Use of DSPs or ad exchanges: MediaMath, Turn, Yahoo! Yield Manager, etc.

Management of other biddable media campaigns such as Facebook & Facebook ads API partners

Data visualization or BI tools such as Tableau and Micro Strategy

Knowledge of databases: MySQL, PostgreSQL, Filemaker, etc

Knowledge of scripting languages: Python, Ruby, PHP, etc

Knowledge of web coding: HTML, JavaScript, AJAX, CSS

Google Adwords Certification

 

Mediasmith is an Equal Opportunity Employer offering a full menu of benefits, 401-K and paid time off.  We are located in SOMA, have a collaborative and very casual culture, we are big Giants fans, our happy hours are really happy plus you will have the opportunity to work with  a top notch team of Media, Analytics, Operations and Administration staff.

 

If that excites you and you want to be part of the team pioneering the next generation of search marketing campaigns get in touch with us, we want to talk to you.  Visit http://www.mediasmith.comfor more details about us and send a cover letter, along with your resume, letting us know why you would be a great candidate for this position, to jobs@mediasmith.com.

 

All candidates will be reviewed and considered and we will respond to those with backgrounds matching our requirements. 

 

 

 

Job Category:

Advertising and Media

Career Level:

Mid Career (2+ years of experience)

Job Type:

Full Time/Permanent

Positions:

1