The RTB Media Specialist-Manager works within the Media Technology Group to actively manage client campaigns. The agency uses a range of platforms allowing access to a variety of media types including display, video, social, and search. This role requires a detail-oriented, creative thinker who is motivated by results. The ideal candidate is comfortable spending time in Excel and Demand-Side-Platforms, but also enjoys presenting to clients, training staff, and keeping up on industry news.
Increase campaign ROI by determining the best campaign set up and optimization strategies
Oversee and actively implement campaign setup and optimization
Establish best practices and optimization strategies for campaigns utilizing multiple DSP platforms
Implement, drive, and oversee approach to testing
Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
Contribute to clients' business growth by identifying new opportunities and encourage client service managers to implement creative solutions
Maintain knowledge of media technology buying platforms and analytics tools
Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
Support and educate Media Planning group in identifying opportunities and delivering recommendations to clients
Work independently with guidance from management regarding overall goals and objectives
Oversee campaign analysts
Skills and Qualifications:
2-3 years minimum experience in display campaigns and/or SEM, Social
Experience from search both SEM and SEO and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities
Hands on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must
Sound understanding of ad-server technologies i.e. Doubleclick
A strong customer service mentality
Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges
Excellent presentation, writing and communication skills
If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your salary range requirements and your resume.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual SOMA environment.
We are only able to respond to candidates selected for interviews.
OF TECH TALENT
OF TECH TALENT
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