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Job Description:

Director of Marketing

 

Supervisor

Vice President

 

Collaboration Team

President & CEO

Vice President

Director of Sales 

Director of Merchandising

SEO Specialist – direct report

 

Company Description

 

PrintGlobe is an online custom print broker in business since 1995.  We are known as The Printing Superstore and have grown the business by double digits each and every year since going online in 2002.  We intend to continue that growth well into the future.  PrintGlobe owns and operates two websites – PrintGlobe.com and AbsorbentPrinting.com.  We have an incentive-driven culture and everyone on our team seeks to provide excellent customer service and grow the business.

 

Summary of Opportunity

 

This is an opportunity to share in the excitement and financial opportunity that comes from rapidly growing an e-commerce business.  To meet the goals of this position, you should be entrepreneurial.  Your entrepreneurial spirit will be rewarded with a compelling incentive compensation plan.  While we are driven to achieve our goals, we also enjoy a friendly and collaborative atmosphere with a relaxed dress code and many company-paid activities to celebrate our many successes!  For the right person, this will be the best job you’ve ever had!

 

Necessary Traits

 

  • At least 3 years SEM & SEO experience
  • Expert level data-driven analyst
  • Highly Entrepreneurial
  • Creative
  • Collaborative and friendly

 

Key Responsibilities

 

  • Traditional Pay Per Click (PPC) Marketing (Google, Yahoo, BING)
    • Increase lead flow, in support of the company growth plan
    • Ensure PPC meets ROAS goals and demonstrate the same
  •  Comparison Shopping Engines (CSEs)
    • Optimize product feed delivered to CSEs
    • Ensure CSE channel meets ROAS goals and demonstrate the same
  • Landing Page Optimization
    • Through best practices research as well as quantitative testing and analysis, recommend improvements to our websites which will result in higher conversion rates
    • Research emerging technologies for possible inclusion in our online platforms
  • Affiliate Marketing
    • Revise and re-launch affiliate program on a major affiliate network
    • Provide guidance to our graphic design team, revising creative display ads
    • Review and update terms, conditions, and incentives
    • Ensure best-in-class support of affiliates
    • Perform outreach to attractive affiliate marketers
    • Ensure the affiliate channel meets ROAS goals and demonstrate the same
  • Search Engine Optimization
    • Manage 1 SEO Specialist
    • Develop and implement on-page optimization strategies
    • Develop and implement off-page optimization strategies
    • Measure and demonstrate the success of those efforts
  • Email Marketing
    • Develop an effective customer segmentation strategy
    • Ensure high deliverability rates
    • With assistance from Art Department, prepare creatives that appeal to each customer segment
  • Social Marketing
    • Stay abreast of current trends
    • Develop compelling value propositions for each major social marketing platform
    • Engage in effective outreach to engage and expand our social circle

 

Compensation and Benefits

 

PrintGlobe offers a competitive salary and bonus plan, commensurate with experience.  We also offer an attractive benefits plan including 401(k), health insurance, dental insurance, paid vacation and sick days and 9 paid holidays.

Job Category:

Sales and Marketing

Career Level:

Management (Manager/Director)

Job Type:

Full Time/Permanent

Positions:

1

Skills: