Campaign/Optimization Manager

Experian’s Digital Advertising Services (DAS) team is focused on providing digital targeting and measurement solution for advertisers, media and digital technology companies by enabling the combination of offline and online data and analytics.

Key Responsibilities:

• Traffic, monitor and optimize campaigns across ad exchanges, premium publisher networks and owned and operated inventory utilizing DSP, DMP and DART ad server
• Work with media tech operations and product management to utilize and improve upon collection of audience segments
• Work with publisher networks, platform/technology partners and sales and marketing to create and deliver high value ad campaigns
• Evaluate and maintain quality control standards for media sources on an ongoing basis
• Anticipate and avoid problems with data, segmentation, platform performance and ad delivery; troubleshoot, document and fix technical issues as they happen
• Work with sales teams to ensure optimization best practices and inventory management
• Assist sales with pre-sales media planning functions to onboard new advertisers and campaigns
• Provide campaign performance report to sales and advertisers

Requirements:

• 3-5 years of online ad operations experience required
• Ad Server experience essential, multiple platforms preferred
• Experience trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment