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Job Description:

The Bid Strategist will manage keyword bidding on search engines for more than 60 Google, Yahoo, and MSN relationships.  The strategist will combine a rules-based approach with a portfolio management strategy to focus on a client’s ROI, cost-per-click, and bid goals. The strategist will work closely with Account Managers, Associate Account Managers, and other members of the Bid Strategy Team to optimize programs within specialized components of search engine marketing.
 

Responsibilities:

  • Provide keyword bidding services to assigned client accounts, including interaction via phone, emails, and direct contact
  • Help coordinate launch of new accounts and new keywords
  • Manage and update daily account reporting overviews
  • Generate full analysis for each relationship on a regular basis to determine which bids to change
  • Contribute to bid strategy innovations and test new products
  • Meet regularly with Account Managers to discuss status of accounts and optimization opportunities
  • Sit in on weekly / monthly client search calls
 

 

Minimum Qualifications:

  • Ideal candidate will have an undergraduate degree in marketing, finance, and/or economics
  • 1-2 years experience in account management preferred
  • Strong analytical and implementation skills
  • Solid spreadsheet capabilities
  • High competency level in MS Office products including Excel and Access
  • Basic understanding of statistics
  • Understanding of direct marketing concepts and principles preferred
  • Internet experience preferred
  • Self-starter, comfortable with ambiguity
 
 
Job Category:

Advertising and Media

Career Level:

Entry Level (Less than 2 years of Experience)

Job Type:

Full Time/Permanent

Positions:

1