I have a membership site, which provides video tutorials and training materials on how to effectively market one's self professionally via Facebook. I am looking to hire a media buyer/advertising specialist to help increase sales and propel our online marketing to the next level. You will be responsible for developing and executing a marketing plan using several different online paid traffic sources. Work will be done at your residence and will require the use of Skype on occasion.
• Develop and execute online advertising plans that achieve aggressive lead generation, business, revenue and profitability objectives.
• Manage lead generation campaigns through a variety of ad networks, and media buys.
• Manage the online advertising budget
• Implement Google Analytics split testing and execute upon findings in the areas of effective copywriting, user behavior and landing page design, leading to increased sales.
• Work with designers and copywriters to develop online banner advertising and landing pages.
• Result Oriented - evaluate your work through measured results against goals and split tests in Google Analytics.
· Good with math and statistics
· Ability to be creative, e.g. when managing keywords and advertising ads.
· Strong desire/passion to be a key part of a growing start-up.
· Prefer candidate to have either a degree in marketing, or experience with online marketing.
Estimated workload will be 10-15 hours a week.
Paid hourly plus a performance bonus on ad campaigns which you manage.
Please submit your resume along with a letter describing why you think you would be a good candidate for this job.
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